With 20 days to go until AFL returns, Kennedy has joined the league as the Official Timekeeper of the AFL ahead of the 2022 Toyota AFL Premiership Season.

The new partnership, which sees Kennedy secure the official Timekeeper rights, will kick off at the beginning of the 2022 Toyota AFL Premiership Season on an exclusive five-year deal.
 
Kennedy will also feature on the scoreboard at matches so players can countdown using the Kennedy Shot Clock. This will be on screen while they line up for a set shot at goal.

AFL Executive General Manager of Customer and Commercial, Kylie Rogers said it was about time they announced Kennedy’s welcome to the AFL fold ahead of the 2022 Toyota AFL Premiership Season.

AFL executive customer and commercial manager Kylie Rogers models a watch from Kennedy, the AFL's Official Timekeeper. Pictures: Benny Capp

"Partnering with leading luxury retailer Kennedy is very exciting. We’re pleased to be welcoming the expertise of Kennedy as the AFL Official Timekeeper until 2026," Ms Rogers said.
 
Chief Operations Officer of Kennedy, Aaron Faraguna said, "Kennedy is proud to be appointed as the Official Timekeeper of the AFL. Kennedy is an Australian family-owned company focused on delivering extraordinary service and innovation to the luxury watch and jewellery market. The AFL is a natural fit for us with our shared passion for excellence and the importance of time - as matches can be won or lost in minutes if not seconds. We look forward to bringing our expertise to such a wonderful and an iconic Australian sport."

Kennedy was founded in 1976 and has continued to redefine its carefully edited collection of fine jewellery and luxury men’s and women’s timepieces over four decades, to reflect a considered balance of heritage, elegance and modern innovation.
 
The business has grown from its original Sydney boutique to 14 boutiques nationally, with a commitment to providing a personalised in-boutique and after sales experience to its clients, offering impeccable service that is paired with exceptional product knowledge.